[cisco-voip] Bye Bye Cisco Spark, Hello Webex Teams

[Anthony Holloway]

Jab?  People don't really say that do they?  I've not heard that one
before, thankfully.  It's about as bad as people dropping the "ber" from
cucumber, when referring to CUCM.

On Thu, Apr 19, 2018 at 9:46 AM Ben Amick <bamick at humanarc.com> wrote:

> My thoughts were similar but opposite - as in the case of tissues, those
> tissues are in fact the name of the product prior to branding. Whereas
> "Teams" in relations to chat software wasn't a generic term. Checking
> trademark listings, it looks like the Trademark is for "Microsoft Teams"
> and not just "Teams" so I'm guessing Microsoft came to the same conclusion
> about common phrases. It'll make for some really nice confusing material
> for third-party VC software compatibility. "We're compatible with Teams" -
> "Which one?"
>
>
> That said, all these corporate chat softwares that M$ and Cisco are
> putting out are entertaining in how they aren't really useful as a
> recognizable product name but great for incorporating into sentences.
>
> "I'll send you a Lync"
> "I'll Jab you that information"
>
> "I'll post it in the Team"
>
>
> I just never saw the brand appeal of Spark, especially when they tried to
> push way too hard on the Spark branding. Yeah, the "Spark Board" sounds
> fancier, but "Webex Board" probably would've moved more units.
> ------------------------------
> *From:* Ryan Huff <ryanhuff at outlook.com>
> *Sent:* Thursday, April 19, 2018 10:31:53 AM
> *To:* Matthew Loraditch
> *Cc:* Ben Amick; Lamont, Joshua; cisco-voip voyp list
>
> *Subject:* Re: [cisco-voip] Bye Bye Cisco Spark, Hello Webex Teams
>
>
> *Security Notice:* This is an EXTERNAL email. Please exercise caution and
> DO NOT open attachments or click links from unknown or unexpected senders.
> *Common words* and *phrases can* be *trademarked* if the person or
> company seeking the *trademark can*demonstrate that the phrase has
> acquired a distinctive secondary meaning apart from its original meaning.
> That secondary meaning must be one that identifies the phrase with a
> particular good or service.
>
> https://www.uspto.gov/sites/default/files/documents/BasicFacts.pdf
>
> I don’t think “teams” would qualify; I couldn’t imagine saying “teams” to
> anyone and them automatically thinking, “Oh, that Microsoft thing”.
>
> If the users won’t come to Spark, I guess you bring Spark to the users and
> put a little dressing on it (to distance the platform from those early on
> scale based outages ;).
>
> It’s a pretty creative way get valuation for the product if you think
> about. Tap into a well known and loved branding message with a massive pre
> existing user base with a high adoption to churn ratio. It’s all about
> fiduciary responsibility ;).
>
> - Ryan -
>
> On Apr 19, 2018, at 10:19, Matthew Loraditch <
> MLoraditch at heliontechnologies.com> wrote:
>
> I can’t imagine they didn’t thoroughly vet it before doing this. Also
> teams has a very generic meaning. It’s Like saying Kleenex Tissues or Puffs
> Tissues. Both providing the same service. That’s my mostly uninformed two
> cents.
>
>
>
> Matthew Loraditch​
> Sr. Network Engineer
> p: *443.541.1518* <443.541.1518>
> w: *www.heliontechnologies.com* <http://www.heliontechnologies.com/>  |
> e: *MLoraditch at heliontechnologies.com* <MLoraditch at heliontechnologies.com>
> <image209503.png>
> <image052382.png> <https://facebook.com/heliontech>
> <image443491.png> <https://twitter.com/heliontech>
> <image203277.png> <https://www.linkedin.com/company/helion-technologies>
> <image024386.png>
> <https://heliontechnologies.com/events/14th-annual-automotive-cx-summit-hosted-thought-leadership-summits/>
>
> *From:* cisco-voip <cisco-voip-bounces at puck.nether.net> *On Behalf Of *Ben
> Amick
> *Sent:* Thursday, April 19, 2018 10:09 AM
> *To:* Lamont, Joshua <joshua_lamont at brown.edu>; cisco-voip voyp list <
> cisco-voip at puck.nether.net>
> *Subject:* Re: [cisco-voip] Bye Bye Cisco Spark, Hello Webex Teams
>
>
>
> Smells like a lawsuit from Microsoft waiting to happen.
> ------------------------------
>
> *From:* cisco-voip <cisco-voip-bounces at puck.nether.net> on behalf of
> Lamont, Joshua <joshua_lamont at brown.edu>
> *Sent:* Wednesday, April 18, 2018 9:54:43 AM
> *To:* cisco-voip voyp list
> *Subject:* [cisco-voip] Bye Bye Cisco Spark, Hello Webex Teams
>
>
>
> *Security Notice:* This is an EXTERNAL email. Please exercise caution and
> DO NOT open attachments or click links from unknown or unexpected senders.
>
> Announcement today at noon to be livestreamed on Cisco.com
>
>
>
> Some pre announcement details here:
> https://www.nojitter.com/post/240173438/bye-bye-cisco-spark-hello-webex-teams
>
>
> Joshua Lamont
>
> Senior Telecommunications Engineer
>
> Brown University
>
> office (401) 863-1003
>
> cell    (401) 749-6913
>
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