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If we’re being honest? I always thought “board” wasn’t near sexy enough. “Surface” is functionally descriptive, but it’s smooth and not a boring word.
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<div>I’m a fan of “slate”.
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<div>WebEx Slate? Spark Slate? Functionally descriptive, intriguing, contemporary and not boring. </div>
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<div>Then you take that ole’ Acano “board” (that is the Genesis of what we now know as Spark Board) and since Cisco and Apple are friendzies nowadays you call up Tim and ask him if Johnny Ive can come over and wrap it in some of that sexy aluminum and Gorilla
Glass that Steve got from the aliens back in 2007.</div>
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<div>That’s how I would’ve played it.<br>
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<div>- Ryan -</div>
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On Apr 19, 2018, at 10:43, Ben Amick <<a href="mailto:bamick@HumanArc.com">bamick@HumanArc.com</a>> wrote:<br>
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<div id="divtagdefaultwrapper" style="font-size:12pt;color:#000000;font-family:Calibri,Helvetica,sans-serif;" dir="ltr">
<p style="margin-top:0;margin-bottom:0"><span style="font-family: Calibri, Helvetica, sans-serif, EmojiFont, "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-size: 16px;">My thoughts were similar
but opposite - as in the case of tissues, those tissues are in fact the name of the product prior to branding. Whereas "Teams" in relations to chat software wasn't a generic term. Checking trademark listings, it looks like the Trademark is for "Microsoft Teams"
and not just "Teams" so I'm guessing Microsoft came to the same conclusion about common phrases. It'll make for some really nice confusing material for third-party VC software compatibility. "We're compatible with Teams" - "Which one?"</span></p>
<p style="margin-top:0;margin-bottom:0"><span style="font-family: Calibri, Helvetica, sans-serif, EmojiFont, "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-size: 16px;"><br>
</span></p>
<p style="margin-top:0;margin-bottom:0"><span style="font-family: Calibri, Helvetica, sans-serif, EmojiFont, "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-size: 16px;">That said, all these corporate
chat softwares that M$ and Cisco are putting out are entertaining in how they aren't really useful as a recognizable product name but great for incorporating into sentences.</span><br>
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<p style="margin-top:0;margin-bottom:0"><span style="font-family: Calibri, Helvetica, sans-serif, EmojiFont, "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-size: 16px;">"I'll send you a Lync"<br>
"I'll Jab you that information"</span></p>
<p style="margin-top:0;margin-bottom:0"><span style="font-family: Calibri, Helvetica, sans-serif, EmojiFont, "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-size: 16px;">"I'll post it in the Team"</span></p>
<p style="margin-top:0;margin-bottom:0"><span style="font-family: Calibri, Helvetica, sans-serif, EmojiFont, "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-size: 16px;"><br>
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<p style="margin-top:0;margin-bottom:0"><span style="font-family: Calibri, Helvetica, sans-serif, EmojiFont, "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-size: 16px;">I just never saw the brand
appeal of Spark, especially when they tried to push way too hard on the Spark branding. Yeah, the "Spark Board" sounds fancier, but "Webex Board" probably would've moved more units. </span></p>
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<div id="divRplyFwdMsg" dir="ltr"><font face="Calibri, sans-serif" style="font-size:11pt" color="#000000"><b>From:</b> Ryan Huff <<a href="mailto:ryanhuff@outlook.com">ryanhuff@outlook.com</a>><br>
<b>Sent:</b> Thursday, April 19, 2018 10:31:53 AM<br>
<b>To:</b> Matthew Loraditch<br>
<b>Cc:</b> Ben Amick; Lamont, Joshua; cisco-voip voyp list<br>
<b>Subject:</b> Re: [cisco-voip] Bye Bye Cisco Spark, Hello Webex Teams</font>
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<p><span style="font-size:9pt; font-family:Calibri,sans-serif; color:red"><strong>Security Notice:</strong> This is an EXTERNAL email. Please exercise caution and DO NOT open attachments or click links from unknown or unexpected senders. </span></p>
<div><span style="background-color:rgba(255,255,255,0)"><b>Common words</b> and <b>phrases can</b> be <b>trademarked</b> if the person or company seeking the <b>trademark can</b>demonstrate that the phrase has acquired a distinctive secondary meaning apart
from its original meaning. That secondary meaning must be one that identifies the phrase with a particular good or service.</span>
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<div><a href="https://www.uspto.gov/sites/default/files/documents/BasicFacts.pdf">https://www.uspto.gov/sites/default/files/documents/BasicFacts.pdf</a><br>
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<div>I don’t think “teams” would qualify; I couldn’t imagine saying “teams” to anyone and them automatically thinking, “Oh, that Microsoft thing”.</div>
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<div>If the users won’t come to Spark, I guess you bring Spark to the users and put a little dressing on it (to distance the platform from those early on scale based outages ;).</div>
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<div>It’s a pretty creative way get valuation for the product if you think about. Tap into a well known and loved branding message with a massive pre existing user base with a high adoption to churn ratio. It’s all about fiduciary responsibility ;).</div>
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<div>- Ryan -</div>
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On Apr 19, 2018, at 10:19, Matthew Loraditch <<a href="mailto:MLoraditch@heliontechnologies.com">MLoraditch@heliontechnologies.com</a>> wrote:<br>
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<p class="x_MsoNormal"><span style="font-size:11.0pt; font-family:"Calibri",sans-serif; color:#1F497D">I can’t imagine they didn’t thoroughly vet it before doing this. Also teams has a very generic meaning. It’s Like saying Kleenex Tissues or Puffs Tissues.
Both providing the same service. That’s my mostly uninformed two cents.</span></p>
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Matthew Loraditch<span style="font-family:remialcxesans"></span></td>
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Sr. Network Engineer</td>
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<span style="color:#F3800B">p:</span> <a href="tel:443.541.1518" target="_blank" id="LPlnk689713" style="text-decoration:none; color:#808080"><strong style="font-weight:400">443.541.1518</strong></a></td>
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<span style="color:#F3800B">e:</span> <a href="mailto:MLoraditch@heliontechnologies.com" target="_blank" id="LPlnk689713" style="text-decoration:none; color:#808080"><strong style="font-weight:400">MLoraditch@heliontechnologies.com</strong></a></td>
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<p class="x_MsoNormal"><b><span style="font-size:11.0pt; font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt; font-family:"Calibri",sans-serif"> cisco-voip <<a href="mailto:cisco-voip-bounces@puck.nether.net">cisco-voip-bounces@puck.nether.net</a>>
<b>On Behalf Of </b>Ben Amick<br>
<b>Sent:</b> Thursday, April 19, 2018 10:09 AM<br>
<b>To:</b> Lamont, Joshua <<a href="mailto:joshua_lamont@brown.edu">joshua_lamont@brown.edu</a>>; cisco-voip voyp list <<a href="mailto:cisco-voip@puck.nether.net">cisco-voip@puck.nether.net</a>><br>
<b>Subject:</b> Re: [cisco-voip] Bye Bye Cisco Spark, Hello Webex Teams</span></p>
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<p><span style="font-family:"Calibri",sans-serif; color:black">Smells like a lawsuit from Microsoft waiting to happen.</span></p>
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<p class="x_MsoNormal"><b><span style="font-size:11.0pt; font-family:"Calibri",sans-serif; color:black">From:</span></b><span style="font-size:11.0pt; font-family:"Calibri",sans-serif; color:black"> cisco-voip <<a href="mailto:cisco-voip-bounces@puck.nether.net">cisco-voip-bounces@puck.nether.net</a>>
on behalf of Lamont, Joshua <<a href="mailto:joshua_lamont@brown.edu">joshua_lamont@brown.edu</a>><br>
<b>Sent:</b> Wednesday, April 18, 2018 9:54:43 AM<br>
<b>To:</b> cisco-voip voyp list<br>
<b>Subject:</b> [cisco-voip] Bye Bye Cisco Spark, Hello Webex Teams</span> </p>
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<p class="x_MsoNormal">Announcement today at noon to be livestreamed on <a href="http://Cisco.com">
Cisco.com</a> </p>
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<p class="x_MsoNormal">Some pre announcement details here: <a href="https://www.nojitter.com/post/240173438/bye-bye-cisco-spark-hello-webex-teams">
https://www.nojitter.com/post/240173438/bye-bye-cisco-spark-hello-webex-teams</a>
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