[e-nsp] Lear Financial, How to Star in Your Own Promotional Video

[Super Star]

Lear Financial, How to Star in Your Own Promotional Video

Well, it's official. You are going to star in the company marketing video
(or commercial) and you will have a part talking to camera. After ringing
your mother, to let her know about your newly found fame, reality hits in.
How are you going to pull this off?

The good news is a charismatic business leader can add tremendous impact and
clout to a marketing video or commercial. The bad news is that few leaders
have the right skills to talk to the camera in a natural manner.

But before you get put off, talking to camera is a skill. And any skill can
be learned.

Here are some tips to help bring the sparkle into your 'moment of glory'.

1. Wear the right clothes. If you are the CEO, a suit is the right way to
go. Opt for conservative colours and stay away from checks, stripes and
reds. They do not film very well and serve as a distraction to the viewer.

2. Go for makeup (whether you're male or female). A nice even skin tone,
neat hair and a quick brush with powder can help keep the shine away. Once
you get under the bright lights of a film set, it will be hard not to
perspire (even more so, if you are nervous). A professional make up artist
will also make you feel special and more confident in front of the camera.

3. Trust the director. Forget that you are the client and realise that you
are now the talent. Let the professionals do their work and let go. While
this might be difficult for most people, it can be a refreshing change. Let
yourself get bossed around and don't worry about how it's all going to work.

4. Relax. Forget about the pressing amount of work piling up on your desk.
Focus on the most important task for the day – your cameo. If you are
relaxed you are more likely to be easy-going and friendly. This will enable
the director to elicit the best performance from you.

5. Rehearse. Always have your lines prepared and don't expect that you can
wing it on the day. It's amazing how a big camera in your face can make you
forget what you wanted to say. Rehearse your lines over and over again in
front of a mirror. Make sure you look and sound natural. Practise speaking
clearly and with a smile on your face. Rehearse as many times as you can.
The more confident you are in giving an appealing speech, the better you
will be and the less takes will needed. This will help reduce costs. If you
don't feel comfortable with your performance, hire a media trainer
beforehand to coach you on talking to camera.

6. Have fun! The shoot will be much slower than you anticipated. Lights and
audio equipment can take a while to set up. If you are shooting outside,
waiting for the sun to make an appearance on a cloudy day can also be
painstakingly slow. Take a book with you and any work you can do in
downtime. And just bask in the glory of being part of an exciting film
shoot!
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