[VoiceOps] VoIP SMS Campaign Fees

Wed Feb 23 18:10:57 EST 2022

Inteliquent, VoIP Innovations, etc. have been demanding brand/campaign
registration for at least a full month now for any messages to process.

The reseller only needs to have a account with TCR.  Then you can
register on your clients behalf their brands and campaigns.  IQNT and VI
are charging $50 per brand if you want to go through them.

Not all campaigns are $10.  Some can be a lot more... like for political
campaigns.  Low-volume mixed, which all of my customers fall into, costs
$4 per month if you are purchasing from TCR direct. 

IQNT does all of our SMS/MMS... for both toll (now called 10DLC) and
toll free numbers.  Most also allow third party registration... so you
can have numbers with other carriers and just do SMS/MMS with them for
instance.

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Daniel White
Co-Founder
phone: +1 (702) 470-2770
direct:+1 (702) 470-2766

> Peter Beckman <mailto:beckman at angryox.com>
> February 15, 2022 at 21:23
> Yep.
>
> Their "Business SMS limitations and restrictions" is really just a
> high-level copy of the CTIA Best Practices for P2P.
>
> Anything outside of that is A2P, and it is clear that RingCentral is
> offloading any required brand registration to their end users and
> directing
> them to The Campaign Registry (TSC) for which, as the OP pointed out,
> $200
> to get an account, and $10 per month per DID for a "campaign."
>
> The goal here is to make sending business-related SMS as difficult and as
> costly as possible because carriers spent too much time and money
> policing
> bad actors who abused the openness of SMS.
>
> You wanna send an SMS from outside the US Wireless Carrier Cabal (e.g.
> T-Mobile, Verizon, AT&T, US Mobile, US Cellular and the smaller wireless
> carriers that own their own infrastructure)? You gotta pay.
>
>
> This kills SMS forwarding. This kills the ability for a small business,
> like a laudromat, sending "Your laundry is done" messages to their
> customers via SMS, because now instead of being included in their plan,
> because they are sending as a business, even only 50-100 per month, their
> send/receive ratio is bad, and thus blocked by A2P CTIA Rules.
>
> Now the laudromat must front $200 for the privilege PLUS spend $10/month
> PLUS like $0.02 or more per SMS. 100 SMS messages costs them $12/month
> ignoring the initial "brand registration" malarkey.
>
>
> What the email says below, as I read it Brandon, is "hey we're including
> SMS in your plan" and then adding "you're responsible for registering
> with
> TSC but we aren't going to mention THOSE costs to you or what happens if
> you don't register."
>
> I hate it all. It feels smarmy, like a lazy way to put a money barrier
> up.
>
> If registration with TCR was free, and the cost per month per DID was
> related to your sending volume, I would feel better about it.
>
> As it stands now, it's stupid, and hurts the small businesses and the big
> businesses will keep doing whatever they want because it doesn't hurt
> them
> at all, and the spammers/scammers will likely continue to do it and just
> find holes in TCRs process or find carriers that aren't doing the right
> thing and exploit them.
>
> Beckman
>
> On Tue, 15 Feb 2022, Brandon Svec via VoiceOps wrote:
>
>
> ---------------------------------------------------------------------------
>
> Peter Beckman                                                 
> Internet Guy
> beckman at angryox.com                               
> https://www.angryox.com/
> ---------------------------------------------------------------------------
>
>
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> Brandon Svec via VoiceOps <mailto:voiceops at voiceops.org>
> February 15, 2022 at 16:21
> RingCentral started sending messages like this today.  I suppose
> others may follow?
>
>  	Hello, 
>
> We are writing to let you know about an upcoming change to SMS that’s
> affecting the entire industry. Recently, mobile carriers have begun
> treating all SMS from businesses large and small as commercial
> messaging. The mobile industry has added new registration
> requirements, and additional fees for sending and receiving SMS.
> They’ve also imposed new policies that we have summarized here
> <https://info.ringcentral.com/MDc1LURUQi03MTUAAAGCng7lt0vfsF5No4RhXgM826_pR9JaNgxfWelHAco-V1MrXVbXWVKPTvTyMrn4Tlk3poqlP30=>. 
>
> We have been working with the carriers to address these changes,
> increase the deliverability of your SMS messages, and help protect you
> from potential carrier fines. 
>
> To accomplish this, we have reinvisioned domestic SMS, and are excited
> to launch our RingCentral Enhanced Business SMS solution with new
> pricing and a number of monthly free SMS messages starting March 17,
> 2022.* *With our new pricing most customers, including yourself, are
> expected to be covered by these monthly allowances.* 
>
> In January, your company used an estimated 1746 messages of the 8000
> included with your plan. Once this allowance is exhausted, you will be
> charged a transparent, flat rate of $0.0085 per SMS message sent or
> received, and $0.013 per MMS sent or received. For example, if you
> send 100 SMS messages above your allowance, you would only pay 85¢. 
>
> To help save your company more money, we also offer bulk prepaid SMS
> at a discounted rate if you need to send more.
>
> You can learn more about these changes and how allowances are
> calculated by scheduling a meeting with your sales representative,
> or reading more here
> <https://info.ringcentral.com/MDc1LURUQi03MTUAAAGCng7ltiq_e8c9C-iH9ro86naWms7maamahCdRf0TbZdf47Fu_9s1oXxqVweVEnWsObxMOII8=>. 
>
>
> *Customers may also be required to register individual brand and/or
> campaign information with The Campaign Registry (the mobile carriers’
> preferred hub for managing SMS campaigns), which may result in
> additional fees.
>
> *Brandon Svec* 
>
>
>
>
>
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> Nate Burke <mailto:nate at blastcomm.com>
> November 15, 2021 at 13:24
> Sorry if this was already discussed and I missed it.  I saw a notice
> on our Voip Innovations account today that any business DID's that
> send SMS messages to a consumer in any way now have to be registered
> with 'Campaignregistry.com'  Looks like this requires a $200 signup,
> and then potentially $10/month/DID.  Anyone already gone through
> this?  Talking to VI, it seems they're not even sure, but it's a VI
> requirement to be registered by Dec 15.
>
> The whole process seems confusing.  VI Makes it seem like
> non-compliance will be expensive. $10,000/violation keeps being
> referenced.
>
> Would each one of my customers be considered a separate campaign at
> $10/month?
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