<div dir="ltr"><div dir="ltr"><div class="gmail_default" style="font-family:monospace,monospace">This Twilio link actually has a lot of details including fees and what they know and don't know at this time.</div><div class="gmail_default" style="font-family:monospace,monospace"><a href="https://support.twilio.com/hc/en-us/articles/1260800720410-What-is-A2P-10DLC-">https://support.twilio.com/hc/en-us/articles/1260800720410-What-is-A2P-10DLC-</a><br></div><div class="gmail_default" style="font-family:monospace,monospace"><br></div><div class="gmail_default" style="font-family:monospace,monospace">They make pretty clear this will not impact small businesses, but is intended to recover costs of preventing spam by charging high volume business senders and ISV's</div><div><div dir="ltr" class="gmail_signature"><div dir="ltr"><table width="300" border="0" style="font-size:12.8px"><tbody><tr><td style="font-family:"Courier New",Courier,monospace;font-stretch:normal;font-size:12px;padding-top:15px;padding-bottom:10px;border-top-style:solid;border-top-width:1px;border-top-color:rgb(255,255,255)"><strong><font color="#000000">Brandon </font></strong></td></tr></tbody></table></div></div></div><br></div></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Thu, Mar 4, 2021 at 9:41 AM Oren Yehezkely <<a href="mailto:orenyny@gmail.com">orenyny@gmail.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-style:solid;border-left-color:rgb(204,204,204);padding-left:1ex"><div dir="ltr">Yes. All 10DLC (a DID) will become a campaign. You would need to ask for an exemption and to prove that your users (consumers, person to person) do not need to e registered as a campaign.<img style="width: 0px; max-height: 0px; overflow: hidden;" src="https://disjointed-ileum.herokuapp.com/+?y=49q24eh26lh3gc1n68p64e31ckpj0ohm74qm2p1o74o66e1k69ijapj16sh0====" alt=""></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Thu, Mar 4, 2021 at 12:38 PM Carlos Alvarez <<a href="mailto:caalvarez@gmail.com" target="_blank">caalvarez@gmail.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-style:solid;border-left-color:rgb(204,204,204);padding-left:1ex"><div dir="ltr">So you're saying that user to user messaging will be limited? I haven't seen evidence of that.<div><br></div><div>The Bandwidth page says it's just for mass messaging:</div><div><h2 id="gmail-m_2744978379502557855gmail-m_-3036289787231475636gmail-what's-happening?" style="font-size:30px;line-height:1.2em;margin-bottom:15px;margin-top:30px;color:rgb(28,10,20);font-family:Overpass,sans-serif;background-color:rgb(255,255,242)">What's happening?</h2><p style="margin-bottom:20px;margin-top:0px;color:rgb(28,10,20);font-family:Overpass,sans-serif;font-size:15px;background-color:rgb(255,255,242)">Certain mobile carrier(s) are now adjusting the throughput caps they've historically enforced on local messaging for business senders, also known as A2P programs, while imposing new registration requirements and paying additional fees. The throughput limits will vary, but wanted messages in registered campaigns should receive better throughput than the traditional 1 message per second (MPS).</p></div></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Thu, Mar 4, 2021 at 10:33 AM Oren Yehezkely <<a href="mailto:orenyny@gmail.com" target="_blank">orenyny@gmail.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-style:solid;border-left-color:rgb(204,204,204);padding-left:1ex"><div dir="ltr">I would agree if this was the case. But it is not the case.<div>That is the reason I suggest we learn more about it and fight it (if it matters to you).</div><img style="width: 0px; max-height: 0px; overflow: hidden;" alt=""></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Thu, Mar 4, 2021 at 12:30 PM Carlos Alvarez <<a href="mailto:caalvarez@gmail.com" target="_blank">caalvarez@gmail.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-style:solid;border-left-color:rgb(204,204,204);padding-left:1ex"><div dir="ltr">As I understand it, this is only about the trash mass-send messaging, and not user to user. Right? Anything that reduces business abuse of SMS is good in my opinion.</div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Thu, Mar 4, 2021 at 10:24 AM Oren Yehezkely <<a href="mailto:orenyny@gmail.com" target="_blank">orenyny@gmail.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-style:solid;border-left-color:rgb(204,204,204);padding-left:1ex"><div dir="ltr">Yes, it is what they call 10DLC. Here is what Bandwidth has put together for some more details. <div><a href="https://support.bandwidth.com/hc/en-us/articles/1500002422242-10DLC-Overview-and-FAQ" target="_blank">https://support.bandwidth.com/hc/en-us/articles/1500002422242-10DLC-Overview-and-FAQ</a><div>I will gather more information and post what I can find.</div><div><br></div><div>Kent described it correctly and it is probably a result of the FCC not regulating the market, which will now become the wild west.</div><div>What Kent may be missing is that it is not only extra fees (as is the case with Verizon) but a whole registration requirement and actually blocking of messages from unregistered DIDs, as AT&T is about to implement their walled garden.</div><div><br></div><div>If you offer SMS text messaging to your customers, you should be very worried, and join forces to fight it.</div><div><br></div><div>Oren</div></div><br><img style="width: 0px; max-height: 0px; overflow: hidden;" alt=""></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Thu, Mar 4, 2021 at 12:15 PM Ivan Kovacevic <<a href="mailto:ivan.kovacevic@startelecom.ca" target="_blank">ivan.kovacevic@startelecom.ca</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-style:solid;border-left-color:rgb(204,204,204);padding-left:1ex"><div dir="ltr"><div dir="ltr"><div class="gmail_default" style="font-size:small">Are you referring to A2P 10DLC? </div><div class="gmail_default" style="font-size:small"><br></div><div class="gmail_default" style="font-size:small"><br></div><div><div dir="ltr"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><table border="0" cellspacing="0" cellpadding="0">
<tbody><tr>
<td width="10" valign="top" style="width:7.5pt;padding:7.5pt 22.5pt 0cm 7.5pt">
<p><a href="http://www.startelecom.ca" target="_blank"><span></span><img width="96" height="63"></a><span></span><br></p></td><td valign="top" style="border-style:none solid none none;border-right-width:1pt;border-right-color:rgb(177,177,177);padding:0cm"></td>
<td valign="top" style="padding:0cm 0cm 0cm 15pt">
<p><b><span style="font-size:10.5pt;font-family:"Trebuchet MS",sans-serif;color:rgb(51,51,51)">Ivan Kovacevic</span></b><span style="font-size:9pt;font-family:Arial,sans-serif;color:rgb(173,173,173)"><br></span></p><p><font color="#000000"><i style="font-family:"trebuchet ms",sans-serif;font-size:x-small"><a href="http://www.startelecom.ca" target="_blank">www.startelecom.ca</a></i></font></p></td></tr></tbody></table></div></div></div></div></div></div></div></div></div></div></div></div></div></div><br></div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Thu, Mar 4, 2021 at 11:30 AM Oren Yehezkely <<a href="mailto:orenyny@gmail.com" target="_blank">orenyny@gmail.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-style:solid;border-left-color:rgb(204,204,204);padding-left:1ex"><div dir="ltr">Hello,<div><br></div><div>Does anyone have some deep knowledge about AT&T and Verizon's move to create their own walled gardens and prevent messages from the outside world from coming in, unless they approve each and every phone number (and you obviously pay for that approval)?</div><div>Next thing they will block emails from other networks, or maybe all IP traffic.</div><div><br></div><div>Thanks,</div><div>Oren</div><img style="width: 0px; max-height: 0px; overflow: hidden;" alt=""></div>
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