[Boatanchors] Antique Electronic Supply joins the dark side...

[john]

I think the someone in Marketing was well into a "larger bottle" when they 
excreted this puffery.

Whoever wrote it certainly wasn't an engineer!
:-)
John K5MO



At 07:00 PM 6/14/2011, Al Parker wrote:
>Ooooohhh - "Merchandising"  -- and to think, some people go to college to 
>learn about writing that stuff!
>
>Al, W8UT
>www.boatanchors.org
>www.hammarlund.info
>
>"There is nothing -- absolutely nothing -- half so much
>worth doing as simply messing about in boats"
>Ratty, to Mole
>
>On 6/14/2011 6:14 PM, john wrote:
>>I received AES's catalogette today and was somewhat dismayed to find the
>>following gobbledegoop:
>>
>>In regards "Sunrise Tubes" version of the 12AX7
>>
>>" The larger bottle gives this tube a ful rich tone".
>>
>>Fascinating!
>>
>>Later the astute reader will learn that the "100% larger than typical
>>metallized film capacitors... provide a dramatic improvement in clarity
>>focus and dynamics". Never mind my boatanchors, my wife will order some
>>for *me* , since the "benefits will be immediately discernable". Similar
>>caps in the tweeter circuit (the boatanchors, not mine) will "reveal
>>additional detail and nuance".
>>
>>While I realize marketing is king, it's sad to see the integrity decline
>>of this once respectable outfit .
>>
>>John K5MO
>>
>>_______________________