[Boatanchors] Antique Electronic Supply joins the dark side...

[pmarkavage at juno.com]

Engineers generally don't make great salesmen. "Good" salesmen know how
to put the right merchandising spin on just about anything they want you
to buy. For flea market fun and giggles, I always take some
non-electronic, non-ham, unrelated to anything radio, etc. type items to
test my salesmanship. At Dayton this year, I sold a number of boxes of
1000 piece puzzles. Always great to keep your skills honed.

Pete, wa2cwa

On Tue, 14 Jun 2011 19:45:13 -0400 john <johnmb at nc.rr.com> writes:
> I think the someone in Marketing was well into a "larger bottle" when 
> they 
> excreted this puffery.
> 
> Whoever wrote it certainly wasn't an engineer!
> :-)
> John K5MO
> 
> 
> 
> At 07:00 PM 6/14/2011, Al Parker wrote:
> >Ooooohhh - "Merchandising"  -- and to think, some people go to 
> college to 
> >learn about writing that stuff!
> >
> >Al, W8UT
> >www.boatanchors.org
> >www.hammarlund.info
> >
> >"There is nothing -- absolutely nothing -- half so much
> >worth doing as simply messing about in boats"
> >Ratty, to Mole
> >
> >On 6/14/2011 6:14 PM, john wrote:
> >>I received AES's catalogette today and was somewhat dismayed to 
> find the
> >>following gobbledegoop:
> >>
> >>In regards "Sunrise Tubes" version of the 12AX7
> >>
> >>" The larger bottle gives this tube a ful rich tone".
> >>
> >>Fascinating!
> >>
> >>Later the astute reader will learn that the "100% larger than 
> typical
> >>metallized film capacitors... provide a dramatic improvement in 
> clarity
> >>focus and dynamics". Never mind my boatanchors, my wife will order 
> some
> >>for *me* , since the "benefits will be immediately discernable". 
> Similar
> >>caps in the tweeter circuit (the boatanchors, not mine) will 
> "reveal
> >>additional detail and nuance".
> >>
> >>While I realize marketing is king, it's sad to see the integrity 
> decline
> >>of this once respectable outfit .
> >>
> >>John K5MO