[Boatanchors] WOW--WOW--WOW

[Fuqua, Bill L]

The point was why make a Johnson Viking I unless you anticipate making a Viking II.
Perhaps they planned to just call them I, II, III etc.
Instead of I, II, challenger, 500  etc.

________________________________________
From: boatanchors-bounces at puck.nether.net [boatanchors-bounces at puck.nether.net] On Behalf Of Glen Zook [gzook at yahoo.com]
Sent: Sunday, October 02, 2011 4:22 PM
To: pmarkavage at juno.com; boatanchors at puck.nether.net
Subject: Re: [Boatanchors] WOW--WOW--WOW

Johnson did use the head of a Viking warrior as its logo even when only making components.

Glen, K9STH


Website:  http://k9sth.com


________________________________
From: "pmarkavage at juno.com" <pmarkavage at juno.com>
To: boatanchors at puck.nether.net
Sent: Sunday, October 2, 2011 2:14 PM
Subject: Re: [Boatanchors] WOW--WOW--WOW

Different company with different thoughts on the branding process. One
could also ask why they used Roman numerals rather then conventional
numbers (1, 2). And the use of the tag "Johnson Viking" Ranger  or
"Johnson Viking" Courier, "Johnson Viking" Matchbox, etc. Company wasn't
named E.F. Johnson Viking. I would assume "Viking" was used as their tag
or series name since "Johnson" doesn't add any product pizzazz to the
naming nomenclature whereas "Viking" can depict "tough", "robust",
"endures harsh environments", etc.

Product naming and coding can be a science in itself and if chosen
carefully, can help to achieve a successful product identity.

Pete, wa2cwa

On Sun, 2 Oct 2011 13:10:32 -0400 "Fuqua, Bill L" <wlfuqu00 at uky.edu>
writes:
> Here is a question.
> Why did Johnson have the first Viking transmitter called the Viking
> 1 not just the Viking.
> Even the manual says Viking 1 on the cover.
>
> 73
> Bill wa4lav
> Boatanchors at puck.nether.net
> https://puck.nether.net/mailman/listinfo/boatanchors
>
_______________________________________________
Boatanchors mailing list
Boatanchors at puck.nether.net
https://puck.nether.net/mailman/listinfo/boatanchors
_______________________________________________
Boatanchors mailing list
Boatanchors at puck.nether.net
https://puck.nether.net/mailman/listinfo/boatanchors