[c-nsp] OT: How do you fight spam in your enterprise? I need help

[Frank Bulk]

Tom:

So you don't think that an ISP-branded e-mail creates stickiness?  I'll have
you man our helpdesk after we send a letter to our new subscribers from
acquisitions that they need to change their e-mail address.  It's not 100%,
but it's a significant and measureable quantity.  

We encourage our customers to use our e-mail account, but because we believe
it reduces churn.

Frank

-----Original Message-----
From: cisco-nsp-bounces at puck.nether.net
[mailto:cisco-nsp-bounces at puck.nether.net] On Behalf Of Tom Storey
Sent: Thursday, December 20, 2007 6:44 AM
To: Ted Mittelstaedt
Cc: groupstudy; cisco-nsp at puck.nether.net
Subject: Re: [c-nsp] OT: How do you fight spam in your enterprise? I need
help


On 20/12/2007, at 7:32 PM, Ted Mittelstaedt wrote:

> Most ISP's run mailservers to help contain customers.  The idea is
> if you keep them off of gmail, they won't be pitched as often by
> your competitors.

And not just because offering customers a free mailbox with their
internet connection is the standard thing that ISPs do?

Ive worked for two ISPs over the past 4 years in varying roles from
customer service to network engineer (one a wholesaler), and Ive never
heard of an ISP offering free mailboxes simply to retain customers
because they can be poached more easily if they use one of the other
free email providers.

One of the biggest reasons for offering a free mailbox has been
advertising for the ISP in question.

And apart from advertising, its convenient for customers, in
particular those who are new to the Internet. Having something at
their fingertips that they dont need to think about is most definitely
something they appreciate.

You seem to have a very interesting take on things. :-)
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