Heath Catalog COLLECTOR Question

[Larry Knapp]

Bill - Yes the catalog mailings were a very large effort....I was the
information systems senior analyst in charge of all Heath Company catalog
mailings from 1973 to 1984 and I can tell you the mailing list encompassed
almost thirty 3400 foot reels of computer tape...not only were mail order
catalogs sent but also store/retail catalogs....so the effort was doubled...in
addition, you probably do not see the international catalogs, but we did those
also.  Yes, big effort....lots of catalogs, lots of labels.....it was a big
deal to the company.

Larry. KC8JX  St. Joseph, Mi
"One of the x_Hams at heath"
--- Bill Robbins <billrobb at NET-LINK.NET> wrote:
> Guys:
>
> Upon receiving a inquiry about Heathkit catalogs I spent alot of time going
> through my 1980's catalogs.  Some very interesting things.
>
> I have 47 different catalogs from the 1980's.  OK.....no big deal.  But, as
> many as 4 mailing covers were used on the same catalog.  So, if they
> averaged 4.7 catalogs per year, and sent multiple covers on many of them, the
direct mailing effort must have been gigantic.  Anyone know more about this????
>
> Also a question for you collectors (like I am)........Would you say (as an
> example) that the Spring 1983 catalog, with 4 different mailing covers are 4
> different collectibles?  My tendency is to keep them entact as an example of
the Heathkit marketing philosophy but I would like other reactions.
>
> I can feel the critics gearing up.  STOP.
>
> Thanks
>
> Bill Robbins
> WA8CDU formally WN8CDU
> Heathkit Collector


=====
May your days be full of sunshine and good thoughts fill your head.
From: Larry Knapp, KC8JX, St. Joseph, Mi  49085
  Best 73's

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