Poptronics

[Eddy Swynar]

Hi Dom & all,

My feelings about the closure of Popular Electronics are rather
bittersweet...

Back in 1969 I was in the 11th grade & had just acquired my first SW
receiver---a subscription to Pop'Tronics fit right in with that new exciting
world. I still have my original VE3PE2RT SWL "callsign" framed & on my
wall...

Then, a funny thing happened: after the first year's subscription expired, I
of course renewed for year two. I received about 2 copies, when all of a
sudden the mags stopped coming. To a highschool kid with limited funds, this
was tantamount to tragedy!

Repeated letters to the circulation department got me a third issue of the
12 that I had paid for, but no others were ever forthcoming, & I never did
hear anything back from them either, despited repeated letters from me.

I heard from somewhere at the time that the magazine was "scaling back"
("downsizing" its circulation base, in to-day's terms, I guess), & that my
subscription was one of those arbitrarily chopped...

True, or not, I certainly was not endeared to the Ziff-Davis empire, or the
"new" Popular Electronics, after that...

I wonder if the same thing befell others in that 1970 era...?

BTW, the issues from the 50's & 60's still make for great reading, IMHO!

~73~ Eddy VE3CUI - VE3XZ





----- Original Message -----
From: "(Domenic M. Mallozzi)" <DMallozzi at AOL.COM>
To: <HEATH at LISTSERV.TEMPE.GOV>
Sent: Sunday, January 12, 2003 10:29 AM
Subject: Poptronics


> It is sad to see another general electronics magazine die a sad death. I
was
> looking for some info in the Aug 1969 issue last night. Her Bryer's
(W9EGQ)
> column every month gave many hobbist a taste of ham radio every month. I
was
> a SWL at the time and the SWL column was always something to look forward
to.
> I also still have copies of the "COMMUNICATIONS HANDOOK" it issued yearly.
> That showed catalogs of all the ham, SWL and scanning stuff on the market.
In
> addition a intro to each phase of the hobby. Strange my 1971 issue has the
> prepaid card for a catalog missing. Wonder how that happen.
>
> RIP
>
> Dom
> N1DM
>
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