[Heath] [Heathkit] Determining Asking Prices

[Chris Kepus]

Excellent question, Gary.

You've already ID'ed the best and most easily obtained benchmark for actual
sale prices for equipment in all states of condition, etc.

A couple of other important considerations for sellers:  availability and
value of seller's time (administrative, packing, shipping, manage customer
issues) to market your items; urgency or lack thereof in getting items sold,
desired (or needed) profit margin,  and others: how rare is the item?, for
example.  Selection of best venue(s) (eBay, Craigslist, local "Penny Saver",
ham forums, swap meet, estate sale, etc.)

Pricing: After factoring in the above considerations as well as the ones
you've mentioned, and, having determined a average "SOLD" price for each
unit, you do the same thing an appraiser does: Here are a few examples of
what I mean:
You have an "average physical condition", easily available Heathkit Blooper.
Benchmark sale price is average of comparables on eBay. (all %'s below are
relative to this benchmark)
If you take time to determine it actually works (all functions), add 25% to
50% ; use fixed price w/Best Offer; make video and post on YouTube.
If you need to sell it quickly, deduct 35% - 50%; use fixed price w/Best
Offer
If you need it sold and gone now, eBay auction style; start w/low price (10%
of benchmark)

The list could go on and on.... but, the most important consideration of all
is how to find and appeal to a likely buyer.

My .02.

73,
Chris
W7JPG


-----Original Message-----
From: heathkit-bounces at mailman.qth.net
[mailto:heathkit-bounces at mailman.qth.net] On Behalf Of Gary H. Harmon, Jr.
Sent: Friday, November 15, 2013 6:42 AM
To: Heathkit1 ; Heathkit2 ; Heathkit3 LIST; Heathkit-Radios 
Subject: [Heathkit] Determining Asking Prices

I get a lot of inquiries regarding how to determine values of Heathkit items
to sell.  Of course, eBay COMPLETED AUCTIONS is one easy way assuming a
matching or similar item is available.  There used to be someone who kept a
running list based on eBay sales but I haven't seen or heard about that list
lately.  Yes, I realize that eBay can bring prices that are unreasonable.

 

What other mechanisms do we use to predict values?  I understand condition,
working condition, available manuals, location, shipping or not, quantity
purchased, etc., are all issues.

 

Any suggestions on how to best set values so the seller (especially estates
of SK HAMs) can receive a reasonable value of their items?

 

Thanks and 73,

 

Gary H. Harmon, Jr. - K5JWK

6003 Archwood

San Antonio, TX 78239-1504

210.657.1549h / 210.884.6926c/t

 

"Retirement means every day is a Saturday except Sunday"

http://www.grissomroadcoc.org

 

 

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