[VoiceOps] Toll free SIP termination

Alex Balashov abalashov at evaristesys.com
Fri Sep 30 09:58:36 EDT 2011

On 09/30/2011 09:47 AM, Robert Johnson wrote:

> Thanks for the on and offlist responses. I'm giving Alcazar a try.
> Despite the appearance of their website, their service seems to
> work quite well so far. Hopefully it continues to do so.

This may seem self-serving given the appearance of our web site, but 
I've found that some of the best companies in this industry lack the 
core competency or inclination to have a great web site.  But they 
write good copy;  bad copy is highly correlated with fly-by-nights.

Those of you who do any kind of retail or mass-market product 
marketing may rightly disagree.  But I think the cost-benefit isn't 
there to spend a lot of money and time on a cutting-edge web site for 
those selling extremely niche B2B products to a very small audience. 
The people who know exactly what they want will find them anyway, 
probably by other channels, and the vendors don't have massive funnels 
of eyeballs for which to optimise

The best example I can think of in the lack of correlation between web 
site polish and quality is the case of Fred Goldstein - 
www.ionary.com. The site is plain, straightforward and informative, 
but it is not web 2.0, it doesn't have AJAXian bells and whistles, and 
there is no danger of CSS3 or HTML5 lurking nearby.  Yet Fred needs no 
introduction, and is widely recognised to be one of the premier 
experts in this industry on all matters ILEC interconnection, PSTN 
regulatory, etc, etc.

I think that often goes for other types of vendors, as well.  Alcazar 
has a total addressable market of maybe a few thousand companies in 
the US at best.  I don't think it makes any sense for them to spend a 
lot of time on a sexy, fetching web site, as long as the information 
is there.

Alex Balashov - Principal
Evariste Systems LLC
260 Peachtree Street NW
Suite 2200
Atlanta, GA 30303
Tel: +1-678-954-0670
Fax: +1-404-961-1892
Web: http://www.evaristesys.com/

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