[VoiceOps] Toll free SIP termination
abalashov at evaristesys.com
Fri Sep 30 09:58:36 EDT 2011
On 09/30/2011 09:47 AM, Robert Johnson wrote:
> Thanks for the on and offlist responses. I'm giving Alcazar a try.
> Despite the appearance of their website, their service seems to
> work quite well so far. Hopefully it continues to do so.
This may seem self-serving given the appearance of our web site, but
I've found that some of the best companies in this industry lack the
core competency or inclination to have a great web site. But they
write good copy; bad copy is highly correlated with fly-by-nights.
Those of you who do any kind of retail or mass-market product
marketing may rightly disagree. But I think the cost-benefit isn't
there to spend a lot of money and time on a cutting-edge web site for
those selling extremely niche B2B products to a very small audience.
The people who know exactly what they want will find them anyway,
probably by other channels, and the vendors don't have massive funnels
of eyeballs for which to optimise
The best example I can think of in the lack of correlation between web
site polish and quality is the case of Fred Goldstein -
www.ionary.com. The site is plain, straightforward and informative,
but it is not web 2.0, it doesn't have AJAXian bells and whistles, and
there is no danger of CSS3 or HTML5 lurking nearby. Yet Fred needs no
introduction, and is widely recognised to be one of the premier
experts in this industry on all matters ILEC interconnection, PSTN
regulatory, etc, etc.
I think that often goes for other types of vendors, as well. Alcazar
has a total addressable market of maybe a few thousand companies in
the US at best. I don't think it makes any sense for them to spend a
lot of time on a sexy, fetching web site, as long as the information
Alex Balashov - Principal
Evariste Systems LLC
260 Peachtree Street NW
Atlanta, GA 30303
More information about the VoiceOps