[VoiceOps] Toll free SIP termination

[Peter Rad.]

Alex,

It's 2011. For less than thousand dollars any company can have an 
updated looking website - mostly based on wordpress.

The website is your door to commerce.  "Company websites, not social 
media, top source of new leads."

http://www.techjournalsouth.com/2011/09/company-websites-not-social-media-top-source-of-new-leads/



I'm not saying you need bells and whistles, but it does need to be 
clean, neat and relevant.

Would you shop in a run down, dirty store?

- Peter


On 9/30/2011 9:58 AM, Alex Balashov wrote:
> On 09/30/2011 09:47 AM, Robert Johnson wrote:
>
>> Thanks for the on and offlist responses. I'm giving Alcazar a try.
>> Despite the appearance of their website, their service seems to
>> work quite well so far. Hopefully it continues to do so.
>
> This may seem self-serving given the appearance of our web site, but 
> I've found that some of the best companies in this industry lack the 
> core competency or inclination to have a great web site.  But they 
> write good copy;  bad copy is highly correlated with fly-by-nights.
>
> Those of you who do any kind of retail or mass-market product 
> marketing may rightly disagree.  But I think the cost-benefit isn't 
> there to spend a lot of money and time on a cutting-edge web site for 
> those selling extremely niche B2B products to a very small audience. 
> The people who know exactly what they want will find them anyway, 
> probably by other channels, and the vendors don't have massive funnels 
> of eyeballs for which to optimise
>
> The best example I can think of in the lack of correlation between web 
> site polish and quality is the case of Fred Goldstein - 
> www.ionary.com. The site is plain, straightforward and informative, 
> but it is not web 2.0, it doesn't have AJAXian bells and whistles, and 
> there is no danger of CSS3 or HTML5 lurking nearby.  Yet Fred needs no 
> introduction, and is widely recognised to be one of the premier 
> experts in this industry on all matters ILEC interconnection, PSTN 
> regulatory, etc, etc.
>
> I think that often goes for other types of vendors, as well.  Alcazar 
> has a total addressable market of maybe a few thousand companies in 
> the US at best.  I don't think it makes any sense for them to spend a 
> lot of time on a sexy, fetching web site, as long as the information 
> is there.
>

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