[VoiceOps] Multi Tenant Commercial Softswitch Besides Broadsoft

Aled Treharne voiceops at treharne.me.uk
Mon Aug 4 08:21:50 EDT 2014


Hi guys,

Disclosure: We're an European ditributor/systems integrator who sell
Broadsoft software and deploy it (along with Acme Packet SBCs and other
systems), as well as being a BroadCloud PBX reseller and a Broadsoft PS
partner. We're also the EU BroadCloud PBX CPE partner through our VCOMM
brand.

So just to tie up some of the terminology because there seems to be some
confusion around this:

BroadSoft - the company
BroadWorks - the software that BroadSoft write
BroadCloud - a cloud deployment of BroadWorks wrapped with a BSS/OSS system
operated by BroadSoft. It includes a series of products (e.g. IM&P, SMS,
PacketSmart, PBX) some of which can be used by BroadWorks customers (e.g.
SMS and IM&P) and some of which offer an alternative to buying BroadWorks.
BroadTouch - a brand for a group of clients written by BroadSoft integrated
with BroadWorks and available on BroadCloud
UC One - a branded bundle of BroadTouch software and BroadWorks services
that provides a specific user experience

It's possible and feasible to see small deployments of Broadworks (upwards
of 1k subscribers) and we have large enterprises who use it internally
(circa 3.5k subs) and smallish ITSPs (1-5k subs) who provide either direct
or wholesale offerings to their customers. I'm not going to put a sales
pitch on here, that isn't what this list is, but come and talk to us if you
want to know how we do this.

BroadCloud has a very specific target market - it's designed to be a
"standardised" deployment of BroadWorks coupled with Rialto, a "quote to
cash" provisioning system (Broadsoft's marketing material). If you want a
flexible platform that you can use to provide a different product to other
BSFT customers out there, you need your own BWKS deployment and will
probably need a few things around it as well including SBCs and other 3rd
party products to complete your offering. If on the other hand, you are
willing to give up some of that flexibility or can't put up the CapEx, then
BroadCloud allows you provide a BroadWorks-based offering to your
customers. It was designed originally for large Tier 1s who would spend
18-36 months deciding on product options, deploying systems, building teams
of people to manage it, etc. BroadSoft can get you operational on
BroadCloud in 90 days.

BroadCloud PBX allows you to bring your own PSTN interconnects to the
product and still own the numbers and minutes, or enter into an agreement
with specific partners who have already integrated with the platform.

Connor - the features you listed are available in BroadWorks but it sounds
like your current service providers hasn't deployed/productised them. Given
your investment in BroadWorks, I'd look at BroadCloud or other BroadWorks
providers who may have a different offering.

Cheers,
Aled.

-- 
Aled Treharne
Chief Architect, Siphon Networks
w: www.siphonnetworks.com
e: a.treharne at siphonnewtorks.com


On 1 August 2014 17:52, Shripal Daphtary <shripald at gmail.com> wrote:

> that's right. However last I heard the cost per seat with full flow
> through provisioning with auto ordering of hardware through netx and did
> allocation is pretty expensive compared to the other wholesale players out
> there.
>
> Also becAuse it is a turnkey solution there are a lot of folks who would
> find it too inflexible if they want to add custom items that are not in the
> broadsoft/works/cloud ecosystem.
>
> Shripal
>
> On Aug 1, 2014, at 12:42 PM, Colton Conor <colton.conor at gmail.com> wrote:
>
> Awesome, and Broadsoft does all the work for the setup? They build the
> device templates, email server for voicemail, updates, and all the other
> stuff that I am paying our wholesaler for right now?
>
> !
> Seems Genband, Meta, and Broadsoft are the three big players in this
> space. Has anyone compared the platforms feature wise? I beleive Broadsoft
> is the king as far as features go, but I could be wrong as I have never
> seen Meta or Genband's interface.
>
>
> On Fri, Aug 1, 2014 at 11:31 AM, Shripal Daphtary <shripald at gmail.com>
> wrote:
>
>> It's the whole thing. Uc one and broadworks. GENBAND also has a cloud
>> platform for service providers they just launched.
>>
>> Shripal
>>
>> On Aug 1, 2014, at 12:24 PM, Colton Conor <colton.conor at gmail.com> wrote:
>>
>> But does Broadcloud include hosted Broadworks hosted by Broadsoft? It was
>> my understanding that Broadcloud is just the UC-One and texing element
>> hosted by Broadsoft, but not Broadworks.
>>
>>
>> On Fri, Aug 1, 2014 at 11:19 AM, Alex Hardie <ahardie at bellsouth.net>
>> wrote:
>>
>>> The BroadCloud service is available for carriers as well - given most of
>>> the time they can't get out of their own way it is a way to help them move
>>> quicker.
>>>
>>>
>>>
>>> Sent from my iPhone
>>>
>>> On Aug 1, 2014, at 6:30 AM, Pete E <peeip989 at gmail.com> wrote:
>>>
>>> They do. It seemed like a conflict of interests, given that it makes
>>> them a competitor to their own customers, but so far we've not had an issue
>>> with it. There are plenty of other white labels out there too.
>>>
>>>
>>> On Thu, Jul 31, 2014 at 10:59 PM, Colton Conor <colton.conor at gmail.com>
>>> wrote:
>>>
>>>> Peter,
>>>>
>>>> Are you saying that Broadsoft now offers hosted white labeled to
>>>> service providers without the requirements of hardware or purchase?
>>>>
>>>>
>>>> On Thu, Jul 31, 2014 at 9:16 PM, Peter Rad. <peter at 4isps.com> wrote:
>>>>
>>>>> On 7/31/2014 8:57 PM, Colton Conor wrote:
>>>>>
>>>>>> Max,
>>>>>>
>>>>>> No, we don't have our own Broadsoft platform we have a white label
>>>>>> solution from a wholesaler. With that being said the wholesaler hasn't
>>>>>> implemented UC-One, SMS through MessageNow, Mobilelink with Callthrough, or
>>>>>> Sprint WMI integration. So they only sticky Broadsoft features that our
>>>>>> clients use and would notice are gone if we moved away from Broadsoft are
>>>>>> really the toolbar and Broadworks Anywhere. Everything else I think all the
>>>>>> other platforms do.
>>>>>>
>>>>>> We have looked at buying our own Broadsoft, but it just cost too much
>>>>>> and is too complex. It amazes me how you can spend so much on a Broadsoft
>>>>>> server, and then you must get an Acme Packet, external pop3 server, and and
>>>>>> a whole slew of other software and hardware not from Broadsoft just to have
>>>>>> a complete Broadsoft solution. A hosted, service provider oriented white
>>>>>> label solution works well for our business plan.
>>>>>>
>>>>>> Does any of the other carriers besides Sprint have a solution similar
>>>>>> to WMI? The WMI solution is neat, but Sprint is dead last in carrier
>>>>>> rankings.
>>>>>>
>>>>>>
>>>>> Sprint is the only one that integrates with a softswitch to turn
>>>>> mobile handsets into extensions.
>>>>>
>>>>> Everyone thinks that it is easy to spin up a softswitch and start
>>>>> offering Hosted UC. There are so freaking many components that have to be
>>>>> stitched together.
>>>>>
>>>>> You can stitch together a BSFT replacement but the question will be:
>>>>> does it scale and is it stable? That question all depends on quantity,
>>>>> volume, usage, etc.
>>>>>
>>>>> That said, you should survey your current customer base to see what
>>>>> they need. It might not be unified messaging (chat, SMS, etc. in one
>>>>> interface).  It might be software integration. It might be that most of
>>>>> your customers just want key system emulation.
>>>>>
>>>>> Regards,
>>>>>
>>>>> Peter Radizeski @ RAD-INFO INC
>>>>> Circuits * Bandwidth * Consulting
>>>>> (813) 963-5884
>>>>>
>>>>> Have you read my blog about telecom?  http://blog.tmcnet.com/on-
>>>>> rads-radar/
>>>>>
>>>>>
>>>>> _______________________________________________
>>>>> VoiceOps mailing list
>>>>> VoiceOps at voiceops.org
>>>>> https://puck.nether.net/mailman/listinfo/voiceops
>>>>>
>>>>
>>>>
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