[VoiceOps] 2015 Softswitch

Peter Rad. peter at 4isps.com
Fri Oct 30 10:05:58 EDT 2015

With a market penetration of less than 20% in the US in over ten years, 
it doesn't matter that there are 2000 Hosted VoIP providers in the US. 
Most are taking orders for cheap voice. Hardly anyone is actually 
"selling" UC. Doesn't matter what switch you have, if you are losing a 
deal over a feature, you failed at sales. Period.

In my experience, it is rare that a deal stumbles over a feature. Most 
people just want a cheaper version of what they have. Hence, all that 
key system emulation crap that we see -- and where the deployments 
ultimately fail and the customer leaves (and the SP loses money).

If you have a Broadsoft now and you think THAT is what is stalling your 
business growth, your platform, a lack of features????

I have seen folks fail at Asterisk or Freeswitch. Migrate to Meta from 
BSFT. MIgrate to BroadCloud. It is rarely the tech that messes them up 
---  it is the sales department. And later the implementation, but you 
have to sell it before your can mess up the deployment.

Most of the sales right now in the US are people dissatisfied with OTT 
VoIp and are shopping for another one.

Top providers in the US have no common theme:  Comcast, Vonage, 8x8, RC, 
thinking phones, Shoretel.

I am presenting UCaaS sales training today at Noon ET, reply to this 
message and you can jump on for free.


Peter Radizeski

On 10/29/2015 9:50 PM, Colton Conor wrote:
> I appreciate all the replies to this thread. I can honestly say that 
> no one said it better than Rob Dawson. Especially the part about " 99% 
> of all Broadworks shops sell the same exact product. Whatever comes 
> out of the box, with the crappy BW portal, using Polycom phones but 
> taking no advantage of any of the advanced features that are 
> available. I really think that in the next few years that providers 
> who are not offering a full UC&C experience for their customers and 
> not doing anything to differentiate their products will start 
> faltering. That innovative product suite is what providers will need 
> in order to be competitive in the future."
> I couldn't agree more as I feel that is where I am currently at, on a 
> Broadsoft platform, selling the same basic feature sets, at the same 
> price points, as everyone else. Hard to be innovative with Broadsoft 
> when Broadsoft nickles and dimes you for 
> ever little feature especially when the big competitors are giving 
> these features away for free or at no cost because their platform 
> allows them to.
> So I am looking for a new soft-switch engine. Something that with 
> API's I can integrate into these existing services such as fax (that I 
> wish people would stop using).
> The only thing I have seem so far to come close as an all in one 
> solution is NetSapiens. I have not looked at Metaswitch as its too 
> expensive unless there is someone out there that has a wholesale, 
> hosted, whitelable Metaswitch product?
> Anything else besides Broadsoft, Metaswitch, and Netsapiens that fits 
> the bill?

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