[VoiceOps] Cisco acquires Broadsoft for approx the GDP of Belize

Fri Nov 3 10:43:47 EDT 2017

Bill,

I do not think people should move away from Broadsoft. I actually like many
aspects of Broadsoft, and overall think the platform is great if deployed
properly. However, the acquisition may leave small shops based on Broadsoft
maybe at risk to price hikes. The analysts are saying this. There was also
another post of the forums from Matthew Crocker who runs a Broadsoft switch
just as you do, and is already looking for alternatives like Netsapines. He
says he doesn't like Cisco.

This is a great read of the subject:
http://www.telecomramblings.com/2017/10/cisco-broadsoft-game-changer-ucaas-landscape/

"One factor to keep an eye on is how Cisco’s UCaaS entrance will ultimately
impact the pricing environment in the market.  Some have speculated that
over time, Cisco could look to leverage its market position to raise prices
on the BroadSoft solutions.  In this environment, smaller independent
proprietary UCaaS platforms could emerge as potential winners by offering
lower-cost solutions that are more responsive in maintaining leading-edge
feature functionality, and by becoming more niche or vertical focused.
Companies with the potential to benefit in this scenario could include
*Centile,
DialPad, EvolveIP, Netsapiens, OnSip, Star2Star and Swyx*. Our assessment
is that current BroadSoft resellers will seek to acquire their own
proprietary platform as a way of “de-risking” their reliance on
BroadSoft-Cisco."

I have never even heard of Centile or Swyx. Does anyone use them?
Dialpad doesn't have a white label or reseller program right? Love their
platform, but not if we can't make money by selling it.
OnSIP only has a commission/referral program.
Star2Star is about to launch their cloud based product, and its very
similar to 2600hz technology. Kamillio/Freeswitch under the hood with
custom everything.
EvolveIP is a Broadsoft shop right? So not sure how that makes sense to
list them.
I am shocked to see Metaswitch was not in that list.

On Thu, Nov 2, 2017 at 7:42 AM, Bill Heinz <billh at pbx-change.com> wrote:

> Colton,
>
>
>
> Out of curiosity, why do you think people should move off Broadosft? What
> about this acquisition would cause this sentiment? I was talking to a
> consultant yesterday, and there is some confusion as to WHY C bought BSFT.
> Some think it is to acquire the Broadcloud solution, others think it is
> simply to shore up their own hardware sales, and to take business away from
> Yealink, Polycom, etc.
>
>
>
> For transparency, we are a Broadsoft shop, and have been for 15 years.
>
>
>
>
>
>
>
>
>
> Thank you,
>
>
>
>
>
>
>
> *Schedule a call or meeting here: https://calendly.com/billheinz
> <https://calendly.com/billheinz>*
>
>
>
>
>
>
>
> [image: cid:image002.png at 01D208F6.C25A71D0]
>
> *Bill Heinz  **| **Solutions Specialist*
>
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>
> *From:* VoiceOps [mailto:voiceops-bounces at voiceops.org] *On Behalf Of *Colton
> Conor
> *Sent:* Wednesday, November 01, 2017 11:25 PM
> *To:* Aviv Shaham <aviv at ironsip.com>
> *Cc:* voiceops at voiceops.org
> *Subject:* Re: [VoiceOps] Cisco acquires Broadsoft for approx the GDP of
> Belize
>
>
>
> Aviv,
>
>
>
> Great write up, and I agree with most all of your thoughts. My question to
> you is what do you recommend for those "whitelabel providers powered by Broadsoft"?
> What platform do you recommend they go to now?
>
>
>
> You mentioned Netsapiens and Metaswitch. I have a bad feeling in my mouth
> about Netsapiens due the multiple outages that SkySwitch has and continues
> to have on their Netsapiens platform. Metaswitch seems like a nice
> solution, but not widely talked about on the forums. What else is out there
> at this point?
>
>
>
>
>
>
>
> On Mon, Oct 23, 2017 at 11:55 PM, Aviv Shaham <aviv at ironsip.com> wrote:
>
> Some thoughts:
>
> - This move is great news for any mid-market+ ITSP with a proprietary tech
> stack and royalty-free softswitch, such as Jive. Any of the large ISPs
> contemplating moving away from Broadsoft may shop around and scoop these up.
>
> - This is very bad news for non-ISP providers on the Broadsoft platform
> who have built their entire business around Broadsoft licensing and have
> very little VoIP IP of their own, like Nextiva. Those ITSPs just became
> Cisco resellers overnight competing for the same customers against Cisco's
> inside sales force and existing mid-size and enterprise footprint and
> partnerships.
>
> Expect continued consolidation as those ITSPs head for the exits, and
> fast. Also does not bode well for whitelabel providers powered by Broadsoft
> such as BluIP and the new Coredial offering.
>
> - As for device makers, this is particularly bad for Polycom who invested
> heavily in Broadsoft-only integrations while ignoring smaller softswitch
> makers for years. 2-3 years from now Broadsoft resellers will be selling
> primarily Cisco endpoints. Polycom saw this coming and came out with their
> device lease program a couple months back. Cisco will practically be giving
> away free SIP devices to accelerate growth. In other news, Polycom is being
> replaced by Yealink.
>
> - Pretty good news for Netsapiens and Metaswitch, although just like with
> Broadsoft and BroadCloud, Netsapiens competes directly with its resellers
> by way of its unique and close relationship with Skyswitch.
>
> - CPaaS will naturally continue to grow. Broadsoft will need some serious
> CPaaS chops, and Cisco-owned Tropo is not enough to compete in this market.
> They will make some moves, maybe even pick up Plivo. Might as well aim
> higher and get Twilio before Amazon does, or at least before Amazon comes
> out with their business Hosted PBX offering with built-in CPaaS deep
> integrations.
>
> - They really did blindside their audience at Connections this year. One
> has to wonder why that was necessary.
>
> Aviv
>
>
>
>
>
> On Mon, Oct 23, 2017, at 04:10 PM, Peter Rad. wrote:
> > This transaction says that being a stand-alone telco vendor doesn't work
> > any longer.  Taqua, Tekelec and Acme Packet for examples. ALU isn't
> > exactly setting the world on fire.  Consolidation means fewer customers.
> >
> > And despite the analyst forecasts, UCaaS is not rocking the world. It is
> > all going toward CPaaS.
> > http://channelplaybook.com/telecom/the-ucaas-numbers-dont-add-up/
> >
> > Sonus and Genband have been in talks for months.
> > No idea what Metsaswitch will do.
> >
> > I find it funny they wait until their customers fly out to Phoenix to
> > get kicked in the nuts. If they had leaked it 2 weeks ago, some of the
> > attendees could have saved the airfare.
> >
> > Also, BSFT needed a new C-Suite like 3 years ago.  Slack kicked their
> > ass and they took forever to try to catch up. Never even integrated with
> > Slack!
> >
> > They compete directly with their customers  (BroadCloud).  It's not a
> > good formula for the 400 clients who are not the Duopoly.
> >
> > Regards,
> >
> > Peter Radizeski
> > RAD-INFO INC
> > 813.963.5884
> > http://rad-info.net
> >
> >
> >
> >
> > On 10/23/2017 2:57 PM, Brian Murray wrote:
> > > Very shocking news to say the least. A strange vibe here at the 2017
> Broadsoft Connections for sure. Very curious to see how this pans out. I do
> agree that this would bode well for other players in this space, but
> honestly for how long. Everyone is ultimately for sale.
> > >
> > > Brian J. Murray
> > >
> > >
> > >
> > > -----Original Message-----
> > > From: VoiceOps [mailto:voiceops-bounces at voiceops.org] On Behalf Of
> Ryan Delgrosso
> > > Sent: Monday, October 23, 2017 2:53 PM
> > > To: voiceops at voiceops.org
> > > Subject: [VoiceOps] Cisco acquires Broadsoft for approx the GDP of
> Belize
> > >
> > > https://www.reuters.com/article/us-broadsoft-m-a-
> cisco-systems/cisco-buys-broadsoft-for-1-71-bln-in-
> software-push-idUSKBN1CS02Q
> > >
> > > I cant say im surprised but in this day and age i suspect there will
> be far less technical synergies than anyone is hoping for.
> > >
> > > I suspect this bodes best for Metaswitch and netsapiens as some SP's
> will undoubtedly reconsider BSFT as a platform strategy.
> > >
> > > Also directly from the article:
> > >
> > >          "BroadSoft provides software and services that enable mobile,
> fixed-line and cable service providers to offer so-called unified
> communications over their internet protocol networks." ... ouch
> > >
> > > Any other thoughts?
> > >
> > >
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