[VoiceOps] 2015 Softswitch

Peter Rad. peter at 4isps.com
Mon Nov 2 10:19:27 EST 2015

You didn't get my whole point.

Customers want the same cheaper -- because that is how we trained them 
to think.
That is how we "sell" in telecom. We take orders while driving the price 
to zero because (A) we don't value sales and marketing as a sector of 
the economy; and (B) this has traditionally been an arbitrage business.  
However, low prices only work in mass scale with automation.

First criteria of picking a switch is What are you selling and to who?

It sounds like you want the cheapest switch available so you can sell at 
$10 per seat.
That doesn't scale at all. The vendor can't support that. You can't 
scale that.
To support software you have to have revenue. Hence, per seat licensing 
or maintenance fees.
BSFT may be expensive but it has proven to scale -  over 1M trunks from 
XO and WIND and 10K seats added per month by an MSO. You pay for that. 
That said. You don't need something that would scale like that.

NetSapiens is a great platform, but how would they continue to support 
it with a flat rate price?

When M5 dumped their M6 platform and built their own, they paid 75 devs 
to support it. That is overhead! Talent, hiring, benefits, management, 
etc.   We had a great discussion about this at ITEXPO in 2 panels with 
Dialogic, XO and Netsapiens (see summary: 
We are doing it again at ITEXPO in Ft Lauderdale in January.  Join in.

Colton,  you have this idea that this should all be one turn key system 
for practically free. This is exactly the kind of customer mentality 
that everyone complains about. Free music, free movies, free content, 
free software.  This isn't the first time you asked for switch 
recommendations either. So you are searching for Bigfoot.

In business, you cannot be all things to all people. That is the Duopoly 
- average things for the mass market.

The CLEC industry has always been fringe. Today, you either sell on 
price (and eventually lose to someone cheaper like say Microsoft) - or 
you put together a value prop for a specific target and you sell to 
those 1000 customers, then the next 1000 and so on.

If HPBX was about price, someone would already own the market. And no 
one really does.  It is a SIP trunk world.

The HPBX industry is littered with open source. Linux, Apache, PHP, 
OpenStack, Asterisk, OpenSRS, DNS, JPG -- all open source, buddy.

Thank you.


Peter Radizeski

2015 Hosted PBX Market Report:

On 11/2/2015 9:04 AM, Colton Conor wrote:
> I agree that people are looking for a better value proposition in 
> Hosted PBX providers, but as Peter said most just want a cheaper 
> version of what they have. Which means service providers must either 
> shrink their margins, or go with a cheaper platform that allows them 
> to offer more value and keep the margins. So as Alex said, If you're 
> going to sell glorified POTS/key system replacement, commoditised down 
> to ever-shrinking ARPUs, why in the hell would you pay Broadsoft 
> prices on those ports? Talk about paying the most to get the least. 
> Those are some of the most expensive ports in the known universe. "
> Ideally I would love a platform that didn't have per seat or user 
> fees. Just a base fee for the platform.
> On Mon, Nov 2, 2015 at 8:00 AM, Colton Conor <colton.conor at gmail.com 
> <mailto:colton.conor at gmail.com>> wrote:
>     Yes, I have taken a look at Enswitch by Integrics. Looks like
>     a solid platform, but a little concerned about the user interface
>     and overall design of the platform. Its not as polished as I would
>     like it to be, but overall seems nice. For the price it seems like
>     an awesome system. I don't like the tough of Asterisk being the
>     core of the product.
>     So far based on recommendations I see Broadsoft, Metaswitch,
>     NetSapiens, and Enswitch by Integrics as options. I am going to
>     throw out 2600hz as a platform that might evolve into a solution
>     to use, but its not there yet.
>     Besides these 5, are there any other recommendations?
>     On Thu, Oct 29, 2015 at 8:58 PM, Alex Balashov
>     <abalashov at evaristesys.com <mailto:abalashov at evaristesys.com>> wrote:
>         Have you considered Enswitch by Integrics?
>         ‎It's the best of breed of the sort of thing that it is.
>         Moreover, if you'll tolerate BW price points, you'll think
>         it's practically free.
>         It's got the API and integration path requirement covered,
>         too. I know about a dozen operators and they're all pretty
>         happy with it.
>         If you talk to Alistair Cunningham, their director, be sure to
>         relate that Alex Balashov sends his regards.
>         --
>         Alex Balashov | Principal | Evariste Systems LLC
>         303 Perimeter Center North, Suite 300
>         Atlanta, GA 30346
>         United States
>         Tel: +1-800-250-5920 <tel:%2B1-800-250-5920> (toll-free) /
>         +1-678-954-0671 <tel:%2B1-678-954-0671> (direct)
>         Web: http://www.evaristesys.com/, http://www.csrpswitch.com/

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